Based on the response to my GDC 2014 talk, I gave an expanded talk on game analytics at GDC 2015. You can watch the video for free in the GDC Vault.
Launching a successful free-to-play game or mobile app requires having in-depth, real-time analytics about your users. This is easier said than done, but hopefully the above video provides some insight.
Nate Wiger vs Software 